Sr Digital Analytics & Insights Consultant

**Job Title:** Sr Digital Analytics & Insights Consultant **Location:** Raritan, New Jersey **Work Mode:** Client site/Hybrid **Experience:** 12–15 Years **Responsibilities:** - Dual reporting to the Director, Digital Channel & Content Strategy & Director, Product, this project-based role will connect disparate data sources into an aggregate view, ensure data integrity, and glean insights for executive-level storytelling and decision-making. - Reconcile data across multiple sources (GA4, Google Search Console, BrightEdge, site survey insights, heat maps, paid platforms like SA360/Looker dashboards) and provide ongoing reporting, strategic business insights, and recommendations in alignment with website and marketing goals & KPIs. - Build and automate integrated reporting dashboards across SEO/SEM, LLM, and web data, translating insights into clear, actionable leadership updates, including leading the data hub workstream with Technology to consolidate data sources and enable scalable, self-service reporting. - Analyze user behavior and site performance, including predictive insights leveraging AI, to identify trends, opportunities, and bottlenecks, providing strategic recommendations to improve ROI, user experience, and brand site positioning. - Validate, test, and diagnose tag configuration in Google Tag Manager (GTM) and/or Google Analytics 4 (GA4) alongside vendor and technology teams. - Build and maintain page- and content-level performance benchmarks and apply them consistently over time (30-day, QoQ, YoY). **Qualifications:** - 8-10 years of website and/or social analytics experience. - Data visualization experience: experience building dashboards in Looker Studio, Tableau, or Power BI and producing stakeholder-facing reports. - Experience applying generative AI, machine learning, or intelligent automation to digital analytics workflows while maintaining data privacy, transparency, accuracy, and human oversight. - Ability to incorporate competitive analysis into insights & benchmarks. - GA4 and Google Search Console experience, including diagnosing data quality issues and experience working with IT teams and website vendors. - Experimentation experience: Design and analyze A/B and multivariate testing to optimize landing pages, customer journeys, and campaigns. - Technical SEO measurement familiarity (site health reporting, schema/structured data impact, crawlability, and tying technical fixes to visibility outcomes). - Experience creating educational resources for leadership and other employees on search and analytics topics. - Skilled in using campaign tracking tools and measurement (UTM, event, etc.). - Understanding of comprehensive website user behavior tools. - Ability to help diagnose data quality issues and work with appropriate in-house and vendor teams to help resolve them. - Experience working with content management system teams. **Platform Knowledge:** - GA4 - Google Search Console - Looker/Data Studio - BrightEdge - SA360 - Site survey dashboards - Tableau - A/B testing tools such as Kameleoon - Content management systems - Power BI - Microsoft Clarity - mPluse and Traffic Peak